Some digital campaigns i have worked on

From planning and strategy to implementation i have enjoyed telling brand stories

ALAT X Davido

Year: 2020
Objectives: Dynamically raise awareness of ALAT by Wema as Nigeria’s first fully digital bank, leveraging Davido’s star power to build trust, engagement, and brand buzz. Drive app sign-ups and digital engagement.
Solution: Appointed Davido as brand ambassador. Integrated his philanthropic birthday campaign where he posted his ALAT account and raised over ₦250 million into ALAT’s marketing narrative, capitalising on massive media and social attention.

Impact:

  • Reach: 3 million impressions across social platforms.

  • App downloads: +45% increase during the campaign window.

  • Engagement: +25% boost in social interactions (likes, shares, mentions).

Uber App Launch in Subsaharan Africa

Year: 2017
Objectives: Introduce Uber’s ride-hailing app into Sub-Saharan markets, establish safety and convenience, convert users into regular riders, and create earning opportunities for driver-partners.

Solution: Launched in Nigeria (2017) then expanded to key cities

Impact:

  • User acquisition: Estimated 1.8 million active riders by end of 2017

  • Local adoption surge: +60% in app installs within 6 months post-launch

Shell Helix Campaign

Year: 2023
Objectives: Reinforce Shell Helix motor oil’s brand positioning across multiple markets by encouraging proactive engine care for a smoother, quieter drive.

Solution: Rolled out digital led campaign prompting consumers to keep a bottle of Shell Helix in their car boot.

Impact: +15% increase in brand recall and purchase consideration in target markets

Branch Wish List

Year: 2019
Objectives: Position Branch as customer-centric by allowing users to create and share “Wish Lists” of features or products—boost engagement and referrals.
Solution: Launched a digital feature enabling users to build “Wish Lists” on the app, share via social, and invite friends to vote or contribute supported by influencer activations and blog content.
Impact:

  • User engagement: +30% average daily active users.

  • Referrals: 25% of new signups originated from Wish List shares.

  • Social reach: 2m impressions across platforms.

Soundcity Awards Festival

Objectives: Publicity for Sound City maiden edition MVP Awards and awareness for users to cast votes via their dedicated webpage. Solution: Pioneered a call-to- action video, infomercials on the award, and voting landing page. Drove 80% increase in traffic to webpage via Google Ads, search voting, influencers, and blogs. Impact: 2,333,966 reach, 11,200 Facebook followers, 41,022 clicks, and 11,290 YouTube views.

Frixion Vodka Campaign

Objectives: Rape awareness. Campaign: Created a fictional alcohol brand with believable brand collaterals, using images of notable celebrities as brand ambassadors without their consent. Impact: 8,000,000+ reach, 2,000,000+ Facebook reactions, 3,000 Facebook new visits, 8,000 Twitter engagements, 6,000 retweets, and 800 new Twitter followers. Recognition: Loeries Award Bronze winner in Digital & Interactive Communication: Social Media category.

NACK Independence LXN Campaign

Year: 2022 (aligned with national celebrations)
Objectives: Celebrate national independence and build goodwill for NACK brand by tying into patriotic sentiment.
Solution: Launched “Independence LXN” campaign with themed video content, limited edition packaging, and promotion of heritage stories across social and blogs. Encouraged users to share their independence stories using the campaign hashtag.
Impact:

  • Reach: 1.2 million impressions across media.

  • Social engagement: 15,000 user-generated posts using the campaign hashtag.

  • Brand sentiment: +22% positive sentiment in social listening data.

JAC S4 and S5 launch

Year: 2024 (recent model rollout)
Objectives: Drive awareness and test drives for JAC’s new S4 and S5 SUVs in targeted markets.
Solution: Introduced through virtual launch event, test-drive roadshows, influencer reviews, and interactive web configurator to customize feature packages.
Impact:

  • Virtual event attendance: 10,000+ unique viewers.

  • Test drives: 1,200 scheduled appointments across 3 cities.

  • Web engagement: +35% configurator traffic; estimated conversion of 8% to showroom visits.

Dawavita Cooks in 15mins campaign

Year: 2020
Objectives: Promote Dawavita as a quick, healthy meal solution for busy consumers, highlighting how its products enable “cooking” in just 15 minutes.
Solution: Demonstration videos, blog recipes, quick-cook influencer takeovers, and a countdown timer social plug to emphasize ease and speed.
Impact:

  • Video views: 150,000 across platforms.

  • App and recipe page visits: +40% uplift.

  • Product demand: +10% sales increase during the campaign.